We’re hurtling into the age of AI, and if you believe the hype, lawyers are either about to be...
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In 2025, marketing teams are being pushed harder than ever. Publish more, track more, prove more....
It often starts with an analytics dashboard—or rather, too many of them. A firm invests in CRM,...
Is your marketing actually working?
Most marketing reports are a mess. They’re either so vague they...
Marketers can’t leave small firms behind.
If you’re running a small law firm, marketing probably...
If you’re wondering why your AI pilot project stalled, or why your team still prefers sticky notes...
Not all shiny new AI tools are built to serve your clients or your firm. Here’s how to tell who’s...
The first time we rolled out an AI-powered tool to a team, I was so excited. My own experiments...
Data literacy for leaders isn’t optional anymore
A few years ago, I sat in a meeting with a...
Insights from Chip LaFleur’s conversation with Jon Czeranna, Executive Director at Wit & Craft